About
Free Press Alliance

We are a non-profit social impact project, in Madrid, and led by a team of ​young individuals that wish to make the world a better place by protecting the right to ​report freely.

OUR VISION

A world where journalists can report freely, creating more democratic societies that ​ensure transparency, accountability, and informed citizenship, which in turn supports ​effective governance and protects individual freedoms.

OUR MISSION

Free Press Alliance’s mission is to provide you, the new generations of journalists and ​young activists, with contextualized and relevant information on freedom of press.

OUR CORE VALUES

INSPIRATIONAL

Free Press Alliance comes from a place of inspiration. We aim to inspire and empower future journalists and young activists wishing to make the most of their talents and opportunities to bring cross-disciplinary ideas that will change the global media landscape.

TRANSPARENCY

We want trust to be the adjective that best defines us and believe that transparency is essential. We tell you who we are, how we work, who finances us and will measure what impact we have on societies and the environment.

COMMUNITY

We are here to work together, listening to you and valuing what you can add to our common goal. We form a community where we let people be themselves and where we learn together to create a fairer, more transparent and free society.

ADVISORY BOARD

MANAGEMENT TEAM

Tatiana
Ayala Arcos

Project Leader

Free Press Alliance

Rodrigo
Aguirre de Cárcer

Project Leader

Free Press Alliance

Victoria
Fuertes González

Editor Leader

Free Press Alliance

Camila
Guevara Medranda

Social Media Leader

Free Press Alliance

THEORY OF CHANGE

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DO YOU WANT TO BE PART OF IT?

Camila Guevara Medranda

Social Media Manager

Graduated in Bilingual Economics from the University of Navarra and currently pursuing a Master's in Marketing & Sales Management at EAE Business School. Camila is passionate about social media, and her job is to showcase FPA's activities and bring its online presence to life. She is committed to adding value to society through her actions.

Victoria Fuertes González

Director

Victoria is the director and editor of FPA. She studied Journalism and Humanities Studies at Carlos III University in Madrid and did her dissertations on the search for belonging in the migratory experience and the role of the media during wartime. She loves to travel and never loses the desire to learn about other cultures and those who live them.

Rodrigo

Rodrigo Aguirre de Cárcer

Advisor

Graduated Magna Cum Laude in Economics from Northwestern University. Rodrigo's career combines experience in finance (Goldman Sachs, Citigroup), strategic consulting (Bain & Company), general management of multinationals (eBay Spain), social entrepreneurship (founder of SocialBid, Ashoka Fellow), and social impact investment.

Tatiana

Tatiana Ayala Arcos

Advisor

I am passionate about innovation and sustainable investment, with a strong background in social economics and generating positive impact. My fieldwork with NGOs has been crucial in broadening my practical perspective and developing great adaptability to different contexts. I am excited to bring my experience to social impact projects, especially working alongside a young team like FPA. I firmly believe in the importance of bringing people together and seeking creative solutions to address the most pressing social challenges. My motivation is to contribute to building a fairer and more equitable future for everyone.